News
LED lighting era of corporate brand of "measures"
2013/9/18
Brand building is a "protracted war ", which all aspects of the development of technology, product quality , channel development , marketing , service and other businesses are closely related.From 2013 Nianguang Asia exhibition , the number of firms in previous years, the relative reduction in the number of about 10% , but the company 's booth showcase LED lighting is one greater than , such as Philips, Op lighting , Osram , etc. . Secondly, the pavilion showcases the form of segments of the main line of display solutions for commercial lighting , home lighting, LED lighting products and other fields . It is true that the show is not the best way to brand promotion business conduct , but in the Volkswagen brand LED lighting is almost empty now , more and more intense enterprises with a variety of opportunities for branding awareness , LED lighting entered the build " brand" era.
In today's lighting market product homogeneity , the brand seems to be big business , " patent" , especially because of its brands and has many years of accumulation of channels, in the minds of the mass consumer , higher visibility of the traditional lighting companies , such as Foshan lighting, NVC , three male Aurora, Benjamin lighting. Compared to traditional lighting , LED is also an emerging industry , the brand is missing due to insufficient precipitation is not surprising , after two years of development , many enterprises already have the appropriate brand awareness.
2013 Lighting LED lighting business promotion seminars, conferences, seminars, promotional activities and other industries will come and go . In addition to lighting companies organized their own dealer meeting , product launches and other major lighting companies is working with industry to open a variety of media industry events . Such as large media conglomerates billion light illumination lighting , Kingsun , Samsung LED lighting, country star power , Foshan Lighting, Linsen opened throughout the country , such as LED lighting Auditorium . By industry events , not only to better understand consumer awareness so that the public LED lighting , at the same time enhance corporate brand image .
Secondly , more and more LED lighting business promotion in the traditional media brands such as Firefly Group please Joke as a spokesperson , on the ground continued to advertise on CCTV , etc., such initiatives so that the public consumer LED lighting companies have a preliminary cognition. In addition to ongoing efforts to advertise outside the big , small and medium enterprises gathered in the lighting industry , listed companies apparently belonging favorite object , after all listed companies can increase brand influence , enhance the brand 's social credibility.
In addition, in order to better establish a corporate brand image and to publicize brand name products , lighting companies established directly operated stores , LED lighting experience hall, etc. , through these more intuitive , it 's to promote their LED lighting products. Especially in the major companies have distribution channels era , dealers are more willing to choose a brand, good quality products, the brand is also an important factor in the success business agent market opens good reputation . But brand building is a long-lasting process , like wine, which also requires LED lighting enterprises in brand building long lasting intensify.
Lighting market is definitely the future belongs to the era of lighting brand , is caught in the small and medium enterprises , if in the fierce competition, simply to survive, but to attend to brand building , then in the next competition will be marginalized. Meanwhile , the real brand can not float on the surface , but to sink the entire terminal channels , as an ordinary consumer acceptance , this is the basis for the survival of the brand .